“To provide parents the convenience of always having the right size clothing for their children while eliminating the clutter of out grown clothes; And contributing to non-profit organizations that make a positive difference in our world”
How We Got Started
The idea for Fitted Tot came to Ashley when she couldn’t find a service for baby clothes that met her needs. She had subscribed to clothing subscriptions while she attended law school and loved the convenience and variety they provided. She had finished one and a half years at DePaul College of Law in Chicago when she found out she was pregnant. Putting school on hold she moved home to Michigan with John, her now husband, to start their family. As an expecting parent she wondered if there was a subscription service for baby clothing that would reduce the need to continually purchase new baby clothing as her baby grows. To her surprise there was no such service. John agreed this was a great idea and pitched in to help launch the first Netflix style baby and toddler clothes subscription.
Where We Are Now & Our Plans
The company was started in their small finished basement with one washer and dryer and a small inventory purchased from local and online resale shops to fill orders for pre-subscribers. As inventory began to fill up racks, and racks began to fill up the basement, Fitted Tot was forced to move it's operations from their home to a commercial facility.
All stained or damaged items returned by customers are donated to Hope's Chest, a local non-profit thrift store that raises money to fight human trafficking and sex slavery. The inspection standards for returned clothing are very high and the Fitted Tot team is more than happy when they are able to donate to this great cause.
As Fitted Tot continues to grow, John and Ashley plan to open more distribution centers on the west coast and Southern United States. The distribution centers will reduce delivery time and increase service levels to customers in those areas.
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