Our Story

As parents to four kids, Fittedtot founders Ashley and John Bosch found themselves looking for a way to simplify clothes shopping for their children. Like many busy moms, Ashley was doing the majority of the family’s shopping online — both to avoid in-store disasters and because unique, quality children’s clothing seemed limited in their area. But online shopping was time-consuming, and the dreaded and inevitable return process was beyond frustrating. That’s when the idea of a subscription service for babies and toddlers popped into her head.

Fittedtot was born.

Together, the Boschs began building a better way to shop for children’s apparel online. Ashley worked hard to develop relationships with some of the most-loved boutique children’s clothing brands in the industry, known for their high-quality fabrics and limited quantities. With the goal of making the entire shopping process personalized, simple, and fun, they created Fittedtot, a monthly subscription box that brings the latest in baby and toddler fashion right to your door.

An enjoyable experience for everyone.

As the Boschs knew from their own experience, finding fashion that kids can get excited about — never mind trying the outfits on in-store! — is usually stressful and never fun. That’s why Fittedtot’s Tot Stylists curate each box of adorable coordinating outfits to complement your child’s own unique style. And it’s all sent right to your home. You and your little one will enjoy the experience of unboxing and trying on together when it’s personalized and at your own pace!

Committed to quality and family.

As a small, family-run, veteran-owned business, we work hard to make sure your experience of shopping is simple and enjoyable so that you can focus on what’s most important. We do this by providing exceptional customer service and sharing only the highest quality baby and children’s fashion with our families.


At Fittedtot, we firmly believe in promoting kindness, encouraging creativity, and helping kids be confident through expressive style. That is why we’ve launched our Be KIND…Be CONFIDENT…Be YOU campaign. Learn more by visiting our blog, and be on the lookout for bonus goodies in your monthly box!

Interested in working with us?

Do you own a stylish baby/kids clothing or accessory brand? Learn more about the awesome perks of being a Fittedtot featured brand.